Conference “IT Marketing Talk: Trends and cases that are driving IT Marketing in 2016” will be held on April 16 in Kharkiv.
This event is aimed at the development of the city’s IT community and training of specialists in the field of marketing, sales, business development, PR.
The event will be useful also for the heads of IT companies, freelancers and programmers, who promote their services and products on their own.
IT Marketing Talk is a continuation of a successful series of mini-conferences IT Legal Talk and IT Finance Talk.
The new direction of training seminars for IT-companies – marketing – is implemented by the NGO “Kharkiv cluster of information technologies” in cooperation with the “I-Marketing School” (RU).
The speakers are experts in the field of IT marketing, directors of international IT companies, in particular – Oleg Lola, Founder & CEO of the company MobiDev; Yevgeny Safonov, head of SMM department of the company Promodo; Anastasia Manina, an expert on communications; Viktor Dmitrenko, head of marketing department of the company Beta Group and others.
They will tell about the most important trends of IT marketing in 2016. The program is formed so that the themes will be interesting for service companies: they will learn about the progress of the services in the western market, and food companies – they will be informed of the marketing strategy for mobile applications.
In addition, there will be some common themes that are important for both categories: SMM, international PR and HR-branding.
Where: Lemon Hub
When: April 16 from 9:00 to 17:00
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