An initiative group for the development of tourism brand of Kharkiv region will discuss the issue how to attract more tourists to Kharkiv region. The meeting will be held on January 20 at 16:00 at the Kharkiv regional tourist information center, as the press service of the Kharkiv Regional State Administration (KRSA) reported.
During the event the mechanisms of the tourism brand development, logo of the region, and implementation of the tourism marketing strategy will be discussed.
The discussion is initiated by “Kharkiv organizational and methodical center of tourism”, with the support of the Department of Culture and Tourism of the KRSA. The representatives of Kharkiv museums, libraries, higher education institutions, and guides were invited to participate in.
“We need to work on the image of Kharkiv region, because it affects its attractiveness on both the domestic and foreign tourism markets. Our aim is to introduce standards for the tourism industry and hospitality at the regional level”, the representatives of the center of tourism told us.
The meeting of the initiative group will be held at Derzhprom, 4 entrance, 1st floor, “Kharkiv organizational and methodical center of tourism”.
More detailed information could be found by calling: (057) 757 45 13, (057) 780 02 01.