The prestigious prize was given to Israeli directors Gal Muggia and Vania Heymann and Ukrainian studio Gloria FX from Dnipro, for the video created for Up & Up song of popular band Coldplay.
Gloria FX also created music videos for Kanye West, Marilyn Manson, Muse, David Guetta, One Republic and other well-known groups and performers.
BACKGROUND: The clip was shot in Kyiv and Los Angeles. It was released in May. Since then, it has been viewed over 75 million times on YouTube. Lead vocalist of Coldplay Chris Martin called the clip “one of the best videos people have made”.
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